Joaquín Pujol Martín, al frente de la Gerencia y Dirección Técnica.

J.P.: At this point the application of new technologies of super fast firing processes on intermittent tanks begins. It is also the time when tunnel furnaces can be stopped at night and during the weekends thanks to the creation of new low thermal inertia refractory materials and the development of a new generation of high-speed burners.

Artistic ceramics was until 1985 the basic area of our business. In that year the whole sector came into a crisis caused by the strong competence of South East Asian countries, Maghreb and Central America, were labour force is much cheaper. Our company already had many technical ceramics applications, therefore, what we did was reassure this field together with the colour sector, construction ceramics and structural ceramics.

At the same time we also went on developing other areas such as enameling over plate for the new white line of electrical household appliances. This line reached up to 70% of the total invoicing of the company in Spain and opened the door for technological change from fuel to gas.